from [How to Write for eHow] by http://www.janet-ford.com/
Targeting More Profitable Keywords
- go to: https://adwords.google.com/select/KeywordToolExternal
- Enter your keyword into the box provided and click the 'getkeyword ideas' button.
- Now see the drop down list area that is titled 'choose columns to display'?
- Select 'Estimated Avg CPC' from that list.
- a list of great keyword ideas to focus on & are the most profitable.
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Tips on using Google's Keyword Search tool:
- keyphrase research, based on actual shopping and buying terms from their index
- find out how many times a month a phrase is searched
- Go to: http://www.google.com/sktool/ (bookmark the link)
- At the bottom of the screen, click on the link for: "See Top Keywords across All Categories"
- http://www.google.com/sktool/#
- In the left menu, click on the category of your choice. You will see that it expands the menu into a few subcategories for you. There are thousands of subs in this tool.
- Essentially, you are drilling into a niche market
- Now you have a list of 100s of phrases -- includes the exact searched-for phrase, as well as the monthly volume, and a few other metrics.
- Pay attention to the volume -- If a phrase has more than 500 monthly searches… it’s pretty popular
- People are searching to buy/sell, or learn more about those keywords
- Do you have these items to sell? Or some knowledge you can post on this topic?
--Marianne Dow msdowantiques.com
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